Georgios Papastefanou:
Paying attention to eco-labels in purchase decisions: socio-economic and demographic determinats
ZUMA - Arbeitsbericht 2001/03

Abstract

Eco-labeling of consumer goods is an important measure to support sustainability in society but there is little information on how eco-label awareness depends on social structure. This paper examines social structural differentiation of consumer's eco-label information awareness in purchase decisions. Survey data from 1993 are analyzed with logistic regression analysis. Eco-label attention is modeled as a non-linear function of age, employment status, size of residence, education and subjective social class.

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