Research Overviews ¬ Marktanalyse und Marktprognose

Marktanalyse und Marktprognose. Das ZVEI-Verbandsinformationssystem ELVIRA
Market Analysis and Market Prognosis. The ZVEI Information System ELVIRA

Edited by Ulrich Scheinost, Hansjoerg Haas, Juergen Krause and Juerg Lindlbauer
Bonn: Social Science Information Centre 1998
(Research reports; Volume 2), 206 pp., pbk.
ISSN 1431-5114
ISBN 3-8206-0126-0
Language: German
13,-- EUR

The usage of external information for mangement in small to medium-sized enterprises is far from satisfying. In order to improve this, it is not sufficient to put information online and provide complex query interfaces that require cost-intensive end-user training.
The acceptance of an information system depends on data qualitiy and processing combined with an user-friendly and task-oriented interface suitable for both the casual and the advanced user. Detailed analysis of the domain and information needs of users together with the application of the most recent results in human-computer interaction led to ELVIRA, an electronic information retrieval and analysis system tailored to the needs of industrial associations like the German Electrical and Electronics Manufacturers’ Association (ZVEI), Frankfurt/Main.

ELVIRA is the result of a co-operation between the ZVEI, the German Institute for Economic Research (DIW), Berlin, the ifo-Institute for Economic Research, Munich, and the Social Science Information Centre, Bonn, and is supposed to serve as a model for other trade associations and institutions with similar obligations or ambitions with regard to information.. The project ELVIRA was funded by the Federal Ministry of Economics (grant number II C7-003060/10).

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Research Overviews ¬ Marktanalyse und Marktprognose