The linking of survey data with other types of data can enhance their analytic potential and allow researchers to answer novel research questions. The new GESIS Survey Guideline by Christoph Beuthner, Johannes Breuer, and Stefan Jünger presents the advantages of linking survey data with geo, social media, and sensor data, and discusses what researchers need to take into account when doing this.
How and why can you link survey data with geospatial, social media, or sensor data?
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