easy_social_sciences (69), 2023
Julian Kohne, Josephine B. Schmitt & Johannes Breuer (Hrsg.): Neue Daten und Methoden in der Sozialforschung: digital & transformativ
“Data is the new oil” – this illustrative quote from the advertising industry underlines the boom in the analysis and use of digital data in recent decades. Commercial providers use this data to collect increasingly detailed information about their users and customers in order to develop and personalize their products and services. But digital data cannot only be used to maximize profits. (Social) scientific research is also making increasing use of such data and investigating behavior in a digital context. However, digital research data, just like the proverbial “oil”, comes not only with enormous potentials but also great challenges.
This issue of easy_social_sciences provides an overview of the diverse disciplinary, methodological, and substantuve approaches to research with and about digital data. The articles aim to underline how these kinds of data can be used to exploit new research opportunities.
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