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New publication: Felderer & Herzing: What about the Less IT Literate? A Comparison of Different Postal Recruitment Strategies to an Online Panel of the General Population.


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Felderer, B., & Herzing, J. M. E. (2022). What about the Less IT Literate? A Comparison of Different Postal Recruitment Strategies to an Online Panel of the General Population. Field Methods, 0(0). https://doi.org/10.1177/1525822X221132940

Even though the proportion of individuals who are not equipped to participate in online surveys is constantly decreasing, many surveys face an under-representation of individuals who do not feel IT literate enough to participate. Using experimental data from a probability-based online panel, the authors study which recruitment survey mode strategy performs best in recruiting less IT-literate persons for an online panel. The sampled individuals received postal invitations to conduct the recruitment survey in a self-completion mode.