Steffen Pötzschke, Howard Ramos, Magic bullet or questionable remedy? Discussing the use of Meta advertising to recruit hard-to-reach migrants for surveys, Journal of Refugee Studies, 2025;, feaf052, https://doi.org/10.1093/jrs/feaf052
While demand for timely data on migrants and refugees grows, recruiting them for surveys can be challenging. Could advertisements on Facebook and Instagram be part of the answer? In their new piece, the authors Steffen Pötzschke and Howard Ramos unpack both the promises and the pitfalls of using such ads to recruit hard-to-reach migrant populations.