Survey Guidelines

Dr. Timo Lenzner

Survey Design and Methodology
Fragebogendesign & -evaluation

+49 (621) 1246-227
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Dr. Cornelia Neuert

Survey Design and Methodology
Fragebogendesign & -evaluation

+49 (621) 1246-225
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Patricia Hadler

Survey Design and Methodology
Fragebogendesign & -evaluation

+49 (621) 1246-198
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Cognitive Pretesting

In survey research, cognitive pretesting is generally considered an essential prerequisite for the successful development of a questionnaire and thus for the quality of the data collected within the framework of a survey. This contribution provides an introduction to the topic of questionnaire pretesting and focuses especially on the planning and implementation of cognitive pretests. The following questions are addressed, in particular: What is a pretest and why should you conduct questionnaire pretests? What pretesting procedures are available and which one should you choose? What techniques are applied in cognitive pretests? How are cognitive pretests conducted? How are cognitive pretests evaluated?

English-language version (57 KB)

Version 2.0; doi: 10.15465/gesis-sg_en_010

Slides english-language version (504 KB)

Slide set summarizes the main statements of the paper; it can be used for teaching purposes.

German-language version (168 KB)

Version 1.1; doi: 10.15465/gesis-sg_010

Earlier version: Version 1.0; doi: 10.15465/sdm-sg_010

Citation

Lenzner, T., Neuert, C., & Otto, W. (2016). Cognitive Pretesting. GESIS Survey Guidelines. Mannheim, Germany: GESIS – Leibniz Institute for the Social Sciences. doi: 10.15465/gesis-sg_en_010