Web probing – that is, the implementation of probing techniques from cognitive interviewing in web surveys with the goal to assess the validity of survey items – has recently found its way into the toolbox of (cross-cultural) survey methodologists. These guidelines present the origins of web probing, its developments, the current knowledge on its implementation, analysis possibilities and tips for the implementation of web probing in the cross-cultural context. These guidelines summarize the main findings from two research projects on web probing funded by the German Research Foundation (DFG). Wherever possible and existing, findings from other research groups supplement this overview.
Behr, D., Meitinger, K., Braun, M., & Kaczmirek, L. (2017). Web probing – implementing probing techniques from cognitive interviewing in web surveys with the goal to assess the validity of survey questions. Mannheim, GESIS – Leibniz-Institute for the Social Sciences (GESIS – Survey Guidelines). DOI: 10.15465/gesis-sg_en_023