Postal surveys are an important data collection mode in social science survey research. One key task when implementing postal surveys is to motivate the potential respondents to participate. This is done by means of the cover letter, the design of the questionnaire, and repeated contacts. Methodological aspects of the implementation of postal surveys are discussed against the background of theories that explain target persons’ willingness to participate.
Menold, N. (2016). Postal surveys. GESIS Survey Guidelines. Mannheim, Germany: GESIS – Leibniz Institute for the Social Sciences. doi: 10.15465/gesis-sg_en_018