Survey Guidelines

Sampling in Practice

This contribution is devoted to the practical aspect of survey sampling. It shows how the sampling frame and the sampling strategies are determined for telephone surveys, in particular, and for postal, face-to-face, and online surveys. And finally, taking the European Social Survey as an example, it deals with samples for cross-cultural surveys.

Häder, S. (2016). Sampling in Practice. GESIS Survey Guidelines. Mannheim, Germany: GESIS – Leibniz Institute for the Social Sciences. doi: 10.15465/gesis-sg_en_014