The many faces of GESIS
Vita
Until 2020 Master of Sociology at the University of Heidelberg- Building a non-probabilistic access panel
- Recruiting new respondents via social media
- Data quality and sample composition of social media recruitments
- Influence of different advertising strategies on performance, data quality and sample composition in surveys via social media
Research
Social Media Ads as a tool for targeted survey sampling
Research about:- Data Quality
- Sample Composition
- Performance
- Advertisements & Images
Publications
Presentation at a conference
Hebel, Anna, Bernd Weiß, and Steffen Pötzschke. 2024. "Are Pictures Worth a Thousand Respondents? On the Importance of Image Content on Advertisement Performance and Measurement Quality in Survey Recruitment on Social Networking Sites: WAPOR." WAPOR 77th and WAPOR Asia Pacific 7th Joint Annual Conference, Sungkyunkwan University, Seoul, 2024-07-31.
Hebel, Anna. 2023. "Advertising on Social Networking Sites for Survey Recruitment: On the Importance of Ad Images on Ad Performance and Data Quality." ESRA 2023 : 10th Conference of the European Survey Research Association, Milan (Italy), University of Milano-Bicocca, 2023-07-19.
Hebel, Anna. 2023. "Designing Social Media Advertisements to Recruit GESIS Panel.plus Respondents." General Online Research Conference (GOR) 2023, Universität Kassel, Kassel, 2023-09-21.
Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2023. "Poster on "The new GESIS Panel.plus: Survey data linked with digital behavioral data"." 15. Workshop der Panelsurveys im deutschsprachigen Raum, 2023-03-30.
Hebel, Anna. 2022. "Changes in the division of labor depending on gender roles attitudes." 7. Interdisziplinäre Internationale pairfam Konferenz , Ludwig-Maximilians-Universität München, Munich, 2022-05-11.
Hebel, Anna. 2021. "Differences in opinions on COVID-19 measures between parents and non-parents." WAPOR 74th annual conference. Speaking truth to power: Public opinion in a time of crisis, Online, 2021-11-02.