The many faces of GESIS
Vita
Until 2020 Master of Sociology at the University of Heidelberg- Building a non-probabilistic access panel
- Recruiting new respondents via social media
- Data quality and sample composition of social media recruitments
- Influence of different advertising strategies on performance, data quality and sample composition in surveys via social media
Research
Social Media Ads as a tool for targeted survey sampling
Research about:- Data Quality
- Sample Composition
- Performance
- Advertisements & Images
Publications
Other article
Hebel, Anna. 2021. "Kind, Küche oder Konferenz? Veränderungen der Erwerbssituation durch die Corona-Pandemie und ihre Auswirkung auf die Arbeitsteilung im Haushalt und bei der Kinderbetreuung." In GESIS Blog,
Presentation at a conference
Hebel, Anna, Bernd Weiß, and Steffen Pötzschke. 2024. "Are Pictures Worth a Thousand Respondents? On the Importance of Image Content on Advertisement Performance and Measurement Quality in Survey Recruitment on Social Networking Sites: WAPOR." WAPOR 77th and WAPOR Asia Pacific 7th Joint Annual Conference, Sungkyunkwan University, Seoul, 2024-07-31.
Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2024. "Comparing Probability- and Nonprobability-based Recruitment for Survey and Digital Behavioral Data Collections: The new GESIS Panel.dbd Digital Behavioral Data Sample." MethodsNET Conference, Université catholique de Louvain, 2024-11-01.
Firl, Katrin, and Anna Hebel. 2024. "Does Gender Ideology Matter? Pre-pandemic Gender Role Attitudes and the Division of Housework and Childcare during COVID-19 in Germany." Deutsche Gesellschaft für Soziologie - Familiensektion, Staatsinstitut für Familienforschung an der Universität Bamberg (ifb), 2024-05-17.
Hebel, Anna. 2023. "Advertising on Social Networking Sites for Survey Recruitment: On the Importance of Ad Images on Ad Performance and Data Quality." ESRA 2023 : 10th Conference of the European Survey Research Association, Milan (Italy), University of Milano-Bicocca, 2023-07-19.
Hebel, Anna. 2023. "Designing Social Media Advertisements to Recruit GESIS Panel.plus Respondents." General Online Research Conference (GOR) 2023, Universität Kassel, Kassel, 2023-09-21.
Stadtmüller, Sven, Henning Silber, and Anna Hebel. 2023. "Die sanfte Form von Panel Attrition: Evidenz zum „Wechsel“ der Zielperson und seinen Einflussfaktoren aus dem GESIS Panel." 15. Workshop der Panelsurveys im deutschsprachigen Raum, Berlin, 2023-03-30.
Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2023. "Poster on "The new GESIS Panel.plus: Survey data linked with digital behavioral data"." 15. Workshop der Panelsurveys im deutschsprachigen Raum, 2023-03-30.
Stadtmüller, Sven, Henning Silber, and Anna Hebel. 2023. "Soft attrition in self-administered panel surveys: Evidence on respondent changes and its influencing factors from the German GESIS Panel." 10th conference of the European Survey Research Association (ESRA), Milan, Italy, 2023-07-17.
Hebel, Anna. 2022. "Changes in the division of labor depending on gender roles attitudes." 7. Interdisziplinäre Internationale pairfam Konferenz , Ludwig-Maximilians-Universität München, Munich, 2022-05-11.
Hebel, Anna. 2021. "Differences in opinions on COVID-19 measures between parents and non-parents." WAPOR 74th annual conference. Speaking truth to power: Public opinion in a time of crisis, Online, 2021-11-02.
Presentation not at a conference
Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2024. "Comparing Probability- and Nonprobability-based Recruitment Approaches for Survey and Digital Behavioral Data Collections: Preliminary Analyses Among Different Selection Steps." 16. Workshop der Panelsurveys im deutschsprachigen Raum, 2024-04-29.
Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2024. "Comparing Probability- and Nonprobability-based Recruitment for Survey and Digital Behavioral Data Collections: The new GESIS Panel.dbd Digital Behavioral Data Sample." Mannheim Research Colloquium on Survey Methods (MaRCS), Mannheimer Zentrum für Europäische Sozialforschung (MZES), Mannheim, 2024-12-10.
Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2024. "Die nutzendenzentrierte Erhebung von digitalen Verhaltensdaten: Ein Vergleich zwischen probabilistischen und nicht-probabilistischen Rekrutierungsansätzen am Beispiel des GESIS Panel.dbd." Symposium zur Emeritierung von Prof. Dr. Michael Wagner, Universität zu Köln, Köln, 2024-12-13.
Articles or interviews in non-scientific media
Pötzschke, Steffen, Bernd Weiß, Anna Hebel, Joachim G. Piepenburg, and Oleksandra Popek. 2022. "A web survey of Ukrainian refugees in Poland and Germany: Preliminary findings." LSE Blog. doi: https://doi.org/10.13140/RG.2.2.23668.01929. https://blogs.lse.ac.uk/europpblog/2022/05/12/preliminary-findings-from-an-online-survey-of-ukrainian-refugees-in-germany-and-poland/.
Pötzschke, Steffen, Bernd Weiß, Anna Hebel, Joachim G. Piepenburg, and Oleksandra Popek. 2022. "Geflüchtete aus der Ukraine: Erste deskriptive Ergebnisse einer Onlinebefragung in Deutschland und Polen." GESIS Blog, 2022-05-18. doi: https://doi.org/10.34879/gesisblog.2022.60.