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The many faces of GESIS

Mangold, Dr. Frank
Computational Social Science
Designed Digital Data

+49 (0221) 47694-716
Frank•Mangold[at]gesis•org
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Vita

Frank Mangold is a Senior Researcher. He pursued his doctoral studies at the University of Hohenheim.

His research interests involve digital media environments, digital behavioral data - especially linked web tracking and survey data - as well as statistical modeling (e.g., multilevel modeling, structural equation modeling, item response theory). More specifically, Frank's work is concerned with audience structures and news media repertoires, media behaviors and media-related dispositions, opinion leadership and communication networks, etc.

Frank’s research has been published in a variety of national and international peer-reviewed journals, including Journal of Communication, American Political Science Review, Proceedings of the National Academy of Sciences (PNAS), New Media & Society, or Communication Methods & Measures.

Publications

Journal article

Schmidt, Felix, Frank Mangold, Sebastian Stier, and Roberto Ulloa. 2024. "Facebook as an Avenue to News: A Comparison and Validation of Approaches to Identify Facebook Referrals." Political Communication 41 (6): 921–943. doi: https://doi.org/10.1080/10584609.2024.2342983.

Mangold, Frank, Marko Bachl, and Fabian Prochazka. 2024. "How News Audiences Allocate Trust in the Digital Age: A Figuration Perspective." Journalism & Mass Communication Quarterly 101 (4): 955-980. doi: https://doi.org/10.1177/10776990221100515.

Mangold, Frank, David Schoch, and Sebastian Stier. 2024. "Ideological self-selection in online news exposure: Evidence from Europe and the US." Science Advances 10 (37): . doi: https://doi.org/10.1126/sciadv.adg9287.

Mangold, Frank. 2024. "Improving media trust research through better measurement: An item response theory perspective." Journal of Trust Research 14 (1): 8-38. doi: https://doi.org/10.1080/21515581.2023.2229791.

Bachl, Marko, Elena Link, Frank Mangold, and Sebastian Stier. 2024. "Search Engine Use for Health-Related Purposes: Behavioral Data on Online Health Information-Seeking in Germany." Health Communication 39 (8): 1651–1664. doi: https://doi.org/10.1080/10410236.2024.2309810.

Mangold, Frank, Mareike Wieland, Sebastian Stier, and Lukas Otto. 2023. "Neue Infrastrukturen für die Messung digitaler Mediennutzung." Publizistik 68: 263–280. doi: https://doi.org/10.1007/s11616-023-00804-9.

Mangold, Frank, and Michael Scharkow. 2022. "Metrics of News Audience Polarization: Same or Different?" Communication Methods and Measures 16 (3): 157-181. doi: https://doi.org/10.1080/19312458.2022.2085249.

Stier, Sebastian, Frank Mangold, Michael Scharkow, and Johannes Breuer. 2022. "Post post-broadcast democracy? News exposure in the age of online intermediaries." American Political Science Review 116 (2): 768-774. doi: https://doi.org/10.1017/S0003055421001222.

Mangold, Frank, Sebastian Stier, Johannes Breuer, and Michael Scharkow. 2022. "The overstated generational gap in online news use? A consolidated infrastructural perspective." New Media & Society 24 (10): 2207-2226. doi: https://doi.org/10.1177/1461444821989972.

Chapter in an edited book

Kümpel, Anna Sophie, Christina Peter, Anna Schnauber-Stockmann, and Frank Mangold. 2022. "Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung." In Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung: Aktuelle Studien und Befunde, edited by Anna Sophie Kümpel, Christina Peter, Anna Schnauber-Stockmann, and Frank Mangold, Rezeptionsforschung 44, 7-17. Baden-Baden: Nomos.

Editorship

Kümpel, Anna Sophie, Christina Peter, Anna Schnauber-Stockmann, and Frank Mangold, ed. 2022. Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung: aktuelle Studien und Befunde. Rezeptionsforschung 44. Baden-Baden: Nomos.

Working and discussion paper

Breuer, Johannes, Sebastian Stier, Josephine Lukito, Frank Mangold, Mareike Wieland, and Danica Radovanovic. 2025. Overview of Ethical Considerations when Working with Digital Behavioral Data. GESIS Guides to Digital Behavioral Data 14. Cologne: GESIS – Leibniz Institute for the Social Sciences. https://www.gesis.org/fileadmin/admin/Dateikatalog/pdf/guides/14_Breuer_et_al._Overview_Ethics_DBD.pdf.

Mangold, Frank, and Sebastian Stier. 2025. Overview of Working with Web Tracking Data. GESIS Guides to Digital Behavioral Data. 23. Cologne: GESIS – Leibniz Institute for the Social Sciences. doi: https://doi.org/10.60762/ggdbd25023.1.0.

Birkenmaier, Lukas, Jessica Daikeler, Leon Fröhling, Tobias Gummer, Clemens Lechner, Vanessa Lux, Jan Schwalbach, Indira Sen, Henning Silber, Bernd Weiß, Katrin Weller, Christof Wolf, Dennis Abel, Johannes Breuer, Stefan Dietze, Dimitar Dimitrov, Holger Döring, Anna Hebel, Oshrat Hochman, Stefan Jünger, Alexia Katsanidou, Julian Kohne, Tanja Kunz, Frank Mangold, Brigitte Mathiak, Joachim G. Piepenburg, Reinhard Pollak, Markus Quandt, Beatrice Rammstedt, Joss Roßmann, Sebastian Schellhammer, Anne-Kathrin Stroppe, Felix Soldner, Sebastian Stier, Claudia Wagner, Oliver Watteler, Julia Weiß, Benjamin Zapilko, and Sebastian Ziaja. 2024. Defining and Evaluating Data Quality for the Social Sciences: Position Paper. GESIS Papers 2024/06. Köln: GESIS. doi: https://doi.org/10.21241/ssoar.96764.

Data/Software

Binder, Barbara, Stephan Linzbach, Frank Mangold, and Felix Schmidt. 2025. ALLBUS 2023 - DBD Add-On. doi: https://doi.org/10.4232/1.14453.

Schoch, David, Bernhard Clemm von Hohenberg, Frank Mangold, and Sebastian Stier. 2023. webtrackR: Preprocessing and Analyzing Web Tracking Data. https://cran.r-project.org/web/packages/webtrackR/index.html.

Presentation at a conference

Stier, Sebastian, Felix Schmidt, and Frank Mangold. 2024. "Breaking structural inequalities? Exposure to political news within Facebook." 14th Annual Conference of the European Political Science Association (EPSA). Cologne, Germany, 2024-06-04.

Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2024. "Comparing Probability- and Nonprobability-based Recruitment for Survey and Digital Behavioral Data Collections: The new GESIS Panel.dbd Digital Behavioral Data Sample." MethodsNET Conference, Université catholique de Louvain, 2024-11-01.

Gilsbach, Judith, Joachim G. Piepenburg, Frank Mangold, Sebastian Stier, and Bernd Weiß. 2024. "The influence of conditional and unconditional incentives on the willingness to participate in web tracking studies." GOR 24: General Online Research Conference, 2024-02-22.

Mangold, Frank, and Sebastian Stier. 2023. "A garden of forking paths? How analytical decisions impact web-tracking results on selective exposure and media effects." 73rd Conference of the International Communication Association (ICA), Toronto, Canada, 2023-05-26.

Schmidt, Felix, Frank Mangold, Sebastian Stier, and Roberto Ulloa. 2023. "Facebook as an avenue to news: A comparison and validation of approaches to identify Facebook referrals." 73rd Conference of the International Communication Association (ICA), Toronto, Canada, 2023-05-27.

Mangold, Frank, Mareike Wieland, and Lukas Otto. 2023. "Forschungssoftware für die Mediennutzungsmessung: Akteure, Tools, Zielgruppen. Workshop zur Vernetzung von Entwickler*innen und Anwender*innen." Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), 2023-05-19.

Otto, Lukas, Frank Mangold, Mareike Wieland, and Sebastian Stier. 2023. "How good are passive measures? Validating tracking and sensing methods in communication research." 73rd Conference of the International Communication Association (ICA), Toronto, Canada, 2023-05-26.

Moeri, Michelle, Frank Mangold, and Andreas Fahr. 2023. "Measuring parasocial processing. Development and validation of a short scale to measure parasocial processing during media use." 73rd Conference of the International Communication Association (ICA), Toronto, Canada, 2023-05-26.

Mangold, Frank, David Schoch, and Sebastian Stier. 2023. "More than meets the eye: How ideological selectivity plays out in digital high-choice media environments." 73rd Conference of the International Communication Association (ICA), Toronto, Canada, 2023-05-29.

Bachl, Marko, Elena Link, Frank Mangold, and Sebastian Stier. 2023. "Paging doctor Google: Using behavioral data to investigate online health information-seeking." 73rd Conference of the International Communication Association (ICA), Toronto, Canada, 2023-05-26.

Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2023. "Poster on "The new GESIS Panel.plus: Survey data linked with digital behavioral data"." 15. Workshop der Panelsurveys im deutschsprachigen Raum, 2023-03-30.

Gilsbach, Judith, Joachim G. Piepenburg, Frank Mangold, Sebastian Stier, and Bernd Weiß. 2023. "The influence of pre- and post-paid incentives on the willingness to participate in web tracking studies." Conference of the European Survey Research Association (ESRA), 2023-07-17.

Forray, Ellen, Astrid Jansen, Frank Mangold, and Jens Vogelgesang. 2023. "Wandel der Mediennutzung und der Medienrepertoires von Müttern im Zeitverlauf." Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), 2023-05-19.

Link, Elena, Marko Bachl, Frank Mangold, and Sebastian Stier. 2022. "Die Anfragen an Dr. Google: Verhaltensdaten zum Online-Informationshandeln mit Gesundheitsbezug ." 7. Jahrestagung der DGPuK-Fachgruppe Gesundheitskommunikation , Universität Bielefeld, Bielefeld, 2022-11-18.

Presentation not at a conference

Mangold, Frank. 2025. "How social media and other online intermediaries impact exposure to news and political information." Workshop of the Overcoming Multilevel INformation Overload (OMINO) Consortium, GESIS - Leibniz-Institut für Sozialwissenschaften, Köln, 2025-02-17.

Mangold, Frank, and Joachim G. Piepenburg. 2025. "Linking surveys and web tracking data for social science research: New research opportunities through the GESIS Panel.dbd." Meet the Experts: GESIS online talks on Social Science Methods and Research Data, GESIS - Leibniz-Institut für Sozialwissenschaften, Mannheim, 2025-01-23. https://www.gesis.org/fileadmin/admin/Dateikatalog/Veranstaltungen/MeetTheExperts/20250123_MeetTheExperts_Mangold.pdf.

Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2024. "Comparing Probability- and Nonprobability-based Recruitment Approaches for Survey and Digital Behavioral Data Collections: Preliminary Analyses Among Different Selection Steps." 16. Workshop der Panelsurveys im deutschsprachigen Raum, 2024-04-29.

Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2024. "Comparing Probability- and Nonprobability-based Recruitment for Survey and Digital Behavioral Data Collections: The new GESIS Panel.dbd Digital Behavioral Data Sample." Mannheim Research Colloquium on Survey Methods (MaRCS), Mannheimer Zentrum für Europäische Sozialforschung (MZES), Mannheim, 2024-12-10.

Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2024. "Die nutzendenzentrierte Erhebung von digitalen Verhaltensdaten: Ein Vergleich zwischen probabilistischen und nicht-probabilistischen Rekrutierungsansätzen am Beispiel des GESIS Panel.dbd." Symposium zur Emeritierung von Prof. Dr. Michael Wagner, Universität zu Köln, Köln, 2024-12-13.

Gilsbach, Judith, Joachim G. Piepenburg, Frank Mangold, Bernd Weiß, and Sebastian Stier. 2024. "Quality Improvement or Disruption of Participant Behavior?" WEB DATA OPP, Universitat Pompeu Fabra, Barcelona, 2024-03-18.

Mangold, Frank. 2023. "Encapsulating Trust and Distrust of News Media Through Perceptions of Information Quality." Workshop „Information Quality and Trust“ (Organizers: Prof. Marianne Kneuer; Prof. Lance Bennett; Prof. Gerhard Fettweis), Technische Universität Dresden, Dresden, 2023-06-12.

Ehrungen und Preise

Mangold, Frank, David Schoch, and Sebastian Stier. 2023. "Best Paper Award ICA Political Communication Division: How ideological selectivity plays out in high-choice media environments."

Link, Elena, Marko Bachl, Frank Mangold, and Sebastian Stier. 2022. "Best Paper Award der Jahrestagung der DGPuK-Fachgruppe Gesundheitskommunikation: Die Anfragen an Dr. Google: Verhaltensdaten zum Online-Informationshandeln mit Gesundheitsbezug."