VitaUntil 2020 Master of Sociology at the University of Heidelberg
- Building a non-probabilistic access panel
- Recruiting new respondents via social media
- Data quality and sample composition of social media recruitments
- Influence of different advertising strategies on performance, data quality and sample composition in surveys via social media
Social Media Ads as a tool for targeted survey samplingResearch about:
- Data Quality
- Sample Composition
- Advertisements & Images
Presentation at a conference
Hebel, Anna. 2023. "Advertising on Social Networking Sites for Survey Recruitment: On the Importance of Ad Images on Ad Performance and Data Quality." ESRA 2023 : 10th Conference of the European Survey Research Association, Milan (Italy), University of Milano-Bicocca, 2023-07-19.
Hebel, Anna. 2023. "Designing Social Media Advertisements to Recruit GESIS Panel.plus Respondents." General Online Research Conference (GOR) 2023, Universität Kassel, Kassel, 2023-09-21.
Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2023. "Poster on "The new GESIS Panel.plus: Survey data linked with digital behavioral data"." 15. Workshop der Panelsurveys im deutschsprachigen Raum, 2023-03-30.
Hebel, Anna. 2022. "Changes in the division of labor depending on gender roles attitudes." 7. Interdisziplinäre Internationale pairfam Konferenz , Ludwig-Maximilians-Universität München, Munich, 2022-05-11.
Hebel, Anna. 2021. "Differences in opinions on COVID-19 measures between parents and non-parents." WAPOR 74th annual conference. Speaking truth to power: Public opinion in a time of crisis, Online, 2021-11-02.