VitaUntil 2020 Master of Sociology at the University of Heidelberg
- Building a non-probabilistic access panel
- Recruiting new respondents via social media
- Data quality and sample composition of social media recruitments
- Influence of different advertising strategies on performance, data quality and sample composition in surveys via social media
Social Media Ads as a tool for targeted survey samplingResearch about:
- Data Quality
- Sample Composition
- Advertisements & Images
Hebel, Anna. 2023. "Advertising on Social Networking Sites for Survey Recruitment: On the Importance of Ad Images on Ad Performance and Data Quality."
Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2023. "Poster on "The new GESIS Panel.plus: Survey data linked with digital behavioral data"." 15. Workshop der Panelsurveys im deutschsprachigen Raum, 2023-03-30.
Hebel, Anna. 2022. "Changes in the division of labor depending on gender roles attitudes." 7. Interdisziplinäre Internationale pairfam Konferenz , Ludwig-Maximilians-Universität München, Munich, 2022-05-11.
Hebel, Anna. 2021. "Differences in opinions on COVID-19 measures between parents and non-parents." WAPOR 74th annual conference. Speaking truth to power: Public opinion in a time of crisis, Online, 2021-11-02.