The many faces of GESIS

Hebel, Anna

Survey Design and Methodology
GESIS Panel

+49 (0621) 1246-556
Anna•Hebel[at]gesis•org
vCard

Vita

Until 2020 Master of Sociology at the University of Heidelberg

Since 2021-2022 research assistant in the SDM department in the Retrad project

Since 2022 PhD student in survey research:

Building a non-probabilistic access panel
Recruiting new respondents via social media
Data quality and sample composition of social media recruitments
Influence of different advertising strategies on performance, data quality and sample composition in surveys via social media

Research

Social Media Ads as a tool for targeted survey sampling

Research about:

Data Quality
Sample Composition
Performance
Advertisements & Images

Publications

Lecture

Presentation at a conference

Hebel, Anna. 2023. "Advertising on Social Networking Sites for Survey Recruitment: On the Importance of Ad Images on Ad Performance and Data Quality." ESRA 2023 : 10th Conference of the European Survey Research Association, Milan (Italy), University of Milano-Bicocca, 2023-07-19.

Hebel, Anna. 2023. "Designing Social Media Advertisements to Recruit GESIS Panel.plus Respondents." General Online Research Conference (GOR) 2023, Universität Kassel, Kassel, 2023-09-21.

Weiß, Bernd, Joachim G. Piepenburg, Anna Hebel, Sebastian Stier, Frank Mangold, Judith Gilsbach, and Laura Latocha. 2023. "Poster on "The new GESIS Panel.plus: Survey data linked with digital behavioral data"." 15. Workshop der Panelsurveys im deutschsprachigen Raum, 2023-03-30.

Hebel, Anna. 2022. "Changes in the division of labor depending on gender roles attitudes." 7. Interdisziplinäre Internationale pairfam Konferenz , Ludwig-Maximilians-Universität München, Munich, 2022-05-11.