We conduct research to optimize the data quality in your surveys
Striving for high data quality is fundamental to ensuring the validity and reliability of social science research. Errors, incompleteness or inconsistencies can affect the validity of analyses and undermine confidence in the reported findings.
Factors contributing to poor data quality generally fall into two fields: that of measurement of the characteristics to be investigated, notably via the questionnaire, and that of representing the target population through the survey sample. We are conducting intensive research in both fields.
