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Survey Instruments

Our research on Survey Instruments aims to increase the quality of measurement in surveys. Thus, we develop quality-tested data collection instruments, adapt existing instruments for their use as German-speaking instruments or we harmonize different instruments. We investigate the effects of questionnaire design in different modes of data collection and examine response styles. Furthermore we look at the response process by using behavioral data produced by eye tracking systems. So we are able to generate knowledge about these important cognitive processes.

Exemplary research topics are:

  • Harmonization of data collection instruments
  • Measurement of occupation in cross-cultural context
  • Development and validation of short scales for non-cognitive skills
  • New methods of cognitive pretesting, e.g. web probing and eye-tracking
  • Effects of questionnaire design on quality and equivalence of measurement
  • Relevance, structure and determinants of acquiescence
  • Estimation of reliability and validity with Structural Equation Models
  • Selection of items by means of Ant-Colony-Algorithms
  • Dorer, Brita. 2011. "Advance Translation in the European Social Survey (ESS) Round 5, 2010." CSDI 2011 - 8th International Workshop on Comparative Survey Design and Implementation (CSDI). City University of London.
  • Lenzner, Timo. 2011. "Gutachten für "Public Opinion Quarterly".." Anzahl: 1.
  • Lenzner, Timo. 2011. "Effects of Survey Question Clarity on Data Quality." GOR 11 : General Online Research Conference.
  • Menold, Natalja. 2011. "Einführung in die Fragebogenkonstruktion." Universität Gießen, Institut für Politikwissenschaft. WS 2010/20011: 2 SWS.
  • Lenzner, Timo, Lars Kaczmirek, and Mirta Galesic. 2011. "Seeing through the eyes of the respondent: an eye-tracking study on survey question comprehension." International Journal of Public Opinion Research 23 (3): 361-373. doi:
  • Items & Scales

    Research tested items and scales or request us to develop new ones for your research project

  • Socio-structural variables

    Consulting on the measurement of socio-structural characteristics

  • Survey Instruments

    Consulting on questionnaire design, item and scale development, socio-structural characteristics and questionnaire translations

  • Translations

    Consultation on the translation of multilingual and international questionnaires