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Survey Operations

In the area of Survey Operations, basic and application-oriented research is carried out on various questions of data collection and survey design. Topics include the design of online and mixed-mode surveys, data linkage, use of geo and paradata, field control and interviewer effects as well as interview training.

Research topics, which are investigated in particular on the basis of the GESIS Panel as well as the research projects carried out in the team, are for example:

  • Panel recruitment
  • Sample refreshment
  • Incentives and response rates
  • Nonresponse
  • Machine learning
  • Push-to-web strategies in mixed-mode surveys
  • Responsive and adaptive designs
  • Performance-related motivation of interviewers
  • Determinants of successful interviewer training
  • Identification of counterfeits in surveys
  • Determinants of Interview Effects
  • Mobile Surveys
  • Data Linkage
  • Response behavior and social desirability

Learn more about our consulting and services:

  • Cognitive Pretesting

    Research tested items or get advice from our experts on cognitive pretesting.

  • Survey Design

    Consulting services related to survey design, implementation, documentation and collection of additional data.

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  • Höhne, Jan Karem, Conrad Ziller, and Timo Lenzner. 2023. "Investigating respondents’ willingness to participate in video-based web surveys." International Journal of Market Research online first. doi: https://doi.org/10.1177/14707853231198788.
  • Ell, Theresia, Lydia Repke, and Henning Silber. 2023. "Collecting Egocentric Network Data in Live Video-Based Interviews." European Survey Research Association (ESRA) 2023 Conference, Università degli Studi di Milano-Bicocca, Milano, 2023-07-17.
  • Kunz, Tanja, Jessica Daikeler, and Daniela Ackermann-Piek. 2024. "Interviewer-observed paradata in mixed-mode and innovative data collection." International Journal of Market Research 66 (1): 14-26. doi: https://doi.org/10.1177/14707853231184742.
  • Bach, Ruben, Carina Cornesse, and Jessica Daikeler. 2023. "Equipping the offline population with internet access in an online panel: Does it make a difference? ." Journal of Survey Statistics and Methodology online first. doi: https://doi.org/10.1093/jssam/smad003.
  • Silber, Henning, Patricia Moy, Timothy P. Johnson, Rico Neumann, Sven Stadtmüller, and Lydia Repke. 2022. "Survey participation as a function of democratic engagement, trust in institutions, and perceptions of surveys." Social Science Quarterly 103 (7): 1619-1632. doi: https://doi.org/10.1111/ssqu.13218.