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Survey Operations

In the area of Survey Operations, basic and application-oriented research is carried out on various questions of data collection and survey design. Topics include the design of online and mixed-mode surveys, data linkage, use of geo and paradata, field control and interviewer effects as well as interview training.

Research topics, which are investigated in particular on the basis of the GESIS Panel as well as the research projects carried out in the team, are for example:

  • Panel recruitment
  • Sample refreshment
  • Incentives and response rates
  • Nonresponse
  • Machine learning
  • Push-to-web strategies in mixed-mode surveys
  • Responsive and adaptive designs
  • Performance-related motivation of interviewers
  • Determinants of successful interviewer training
  • Identification of counterfeits in surveys
  • Determinants of Interview Effects
  • Mobile Surveys
  • Data Linkage
  • Response behavior and social desirability

Learn more about our consulting and services:

  • Cognitive Pretesting

    Research tested items or get advice from our experts on cognitive pretesting.

  • Survey Design

    Consulting services related to survey design, implementation, documentation and collection of additional data.

Name Department Team Email Telephone
  • Höhne, Jan Karem, Conrad Ziller, and Timo Lenzner. 2023. "Investigating respondents' willingness to participate in video-based web surveys." International Journal of Market Research online first. doi:
  • Ell, Theresia, Lydia Repke, and Henning Silber. 2023. "Collecting Egocentric Network Data in Live Video-Based Interviews." European Survey Research Association (ESRA) 2023 Conference, Università degli Studi di Milano-Bicocca, Milano, 2023-07-17.
  • Silber, Henning, Patricia Moy, Timothy P. Johnson, Rico Neumann, Sven Stadtmüller, and Lydia Repke. 2022. "Survey participation as a function of democratic engagement, trust in institutions, and perceptions of surveys." Social Science Quarterly 103 (7): 1619-1632. doi:
  • Schneider, Silke L., Verena Ortmanns, Roberto Briceno-Rosas, and Jessica M. E. Herzing. 2019. "Messung und Kodierung von Bildungsabschlüssen in computergestützten interkulturellen Umfragen: Eine Bilanz." Gemeinsame Tagung der Arbeitsgemeinschaft sozialwissenschaftlicher Institute (ASI) und der DGS-Sektion „Methoden der empirischen Sozialforschung“: Empirische Sozialforschung in Zeiten der Digitalisierung – Methodische Konsequenzen neuer Technologien, GESIS - Leibniz-Institut für Sozialwissenschaften, Köln, 2019-11-16.
  • Ackermann-Piek, Daniela. 2018. Interviewer effects in PIAAC Germany 2012: Dissertation, Universität Mannheim.