Text and content analysis

Cornelia Züll

Survey Design and Methodology

Fragebogendesign & -evaluation

+49 (621) 1246-147

Cornelia Züll

GESIS advises researchers on the coding and analysis of open-ended questions and other textual data in the social sciences. Both qualitative and quantitative text and content analysis are covered either with or without computer support.

Main topics are:

  • Open-ended questions
  • Content analysis
  • Development of classification and coding schemes
  • Definition of content analytical dictionaries
  • Automatic coding
  • Use of Software in qualitative and quantitative content analysis
  • Reliability and validity
  • Other text analysis approaches (for example, co-occurrence analysis or text mining)