Survey Operations

Dr. Henning Silber

Survey Design and Methodology
Survey Operations

+49 (621) 1246-595

Survey Operations covers various aspects of data collection. These include the choice between different survey modes and the associated effects on respondents' participation and response behavior, strategies for contacting and incentivizing respondents, as well as the process, organization, and documentation of fieldwork and field management. In addition, the Survey Operations team deals with interviewer-administered surveys, interview effects, and interview training. The aim of Survey Operations is to support the conscious choice of data collection strategy and its optimization. The focus is always on the reduction of potential sources of error, in particular, the reduction of the non-response error and the measurement error, taking into account the efficient use of resources.


In addition to project consulting on all survey operations topics, the team also offers interview training and, together with the statistics team at GESIS, bias analyses for external research projects.