Cognitive Interviewing Methodology to Examine Survey Question Comparability

Kristen Miller
27.10.2016, GESIS Mannheim (B2,8 rechts), 13:45

This paper first describes the analytic goal of comparative cognitive interviewing studies and then discusses relevant components of the study, including data collection (e.g. the structure of the interview and data quality), analytic techniques, strategies and tools for conducting such studies.  It will also present the various challenges that can undermine such an analysis as well as pose solutions to those challenges. As an underlying theme, this chapter will argue that standardization of processes such as interviewer training, notation and analysis, as opposed to a highly structured interview, can improve quality of the cognitive interview study.

Zur Person
Kristen Miller, Ph.D., Senior Methodologist, directs the Collaborating Center for Questionnaire Design and Evaluation Research at the National Center for Health Statistics (NCHS), CDC.  Her writings have focused on question comparability, including question design and equivalence for lower SES respondents and the improvement of evaluation methods for cross-cultural and cross-national testing studies.  She is a co-editor of two survey methodology books: Cognitive Interviewing Methodology (2014) and Question Evaluation Methods (2011).  Through her tenure at NCHS, she has led collaborative international testing projects with statistical agencies and organizations including the European Social Survey, the World Bank, the World Health Organization and the United Nations.  Dr. Miller holds a PhD in Sociology from the University of Delaware.