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Show me your Twitter profile and I'll tell your age


Categories: GESIS-News

A new “demographic inference” tool developed by Dr. Fabian Flöck at GESIS together with Researchers at the University of Oxford, University of Michigan, University of Massachusetts, GESIS, the Max Planck Institute, and Stanford University can make predictions based solely on the information in a person’s social media profile (i.e. screen name, biography, profile photo, and name). The tool, unveiled at the Web Conference in San Francisco and awarded with the best poster award, works in 32 languages and could pave the way for views expressed on social media to be factored in to popular survey methods.