BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:W. Europe Standard Time BEGIN:STANDARD DTSTART:16011028T030000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZOFFSETFROM:+0200 TZOFFSETTO:+0100 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010325T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZOFFSETFROM:+0100 TZOFFSETTO:+0200 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20210503T144657Z DESCRIPTION:Inhalt\nSurveying specific (small) sub-populations is one of su rvey research’s long-standing methodological challenges. The recruitment of hard-to-reach populations through social networking sites (SNS)\, and particularly through Facebook’s and Instagram’s targeted advertising c apabilities\, is a promising approach that allows scholars to tackle this issue. During the last years\, SNS recruitment received growing attention and has\, for example\, been successfully used to survey migrants\, LGBTQ populations\, supporters of conspiracy myths\, and employees in specific e conomic sectors. Furthermore\, this approach allows realizing large-scale surveys on topics of high societal importance\, such as the current COVID- 19 pandemic\, within a concise timeframe. \nStarting with a brief overvie w and discussion of this method’s potentials and limitations\, the prese ntation will focus on the practicalities of targeting specific populations through Facebook and Instagram. More specifically\, we will detail on iss ues important to consider when planning a sampling strategy using Facebook /Instagram\, the design of advertisements and advertisement campaigns\, an d briefly introduce the web interface used to set-up and control advertise ment campaigns on these SNS.\nResults and experiences from GESIS research projects targeting Polish migrants (https://doi.org/10.1177/08944393166662 62 )\, German emigrants (http s://doi.org/10.34879/gesisblog.2020.25 )\, and health care industry workers (in progress) will be used to provide practical examples throughout the presentation.\n \nVortragende \nDr. Steffen Pötzschke is a postdoctoral researcher in the GESI S Panel team at GESIS – Leibniz-Institute for the Social Sciences in Man nheim. He joined GESIS in 2011 and received his doctoral degree (Dr. phil. ) from the University of Osnabrück in 2018. His research interests includ e online survey methodology\, survey design\, SNS sampling\, and methods o f migration research.\nChristoph Beuthner studied Sociology at th e Technical University of Dresden and graduated in 2015. Since 2017 he is a doctoral researcher in the Team Survey Operations at GESIS - Leibniz-Ins titute for the Social Sciences in Mannheim. His dissertation focuses on op timizing online surveys.\n \n DTEND;TZID="W. Europe Standard Time":20210722T140000 DTSTAMP:20210413T080942Z DTSTART;TZID="W. Europe Standard Time":20210722T130000 LAST-MODIFIED:20210503T144657Z LOCATION:Zoom PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=de:Advertisements on Social Networking Sites as recruitmen t tool for online surveys (in English) TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E0080000000040EF28064D30D701000000000000000 010000000270D1E705AE0A847BA34BE7594F82578 X-ALT-DESC;FMTTYPE=text/html:

Inhalt

Surveying specific (small) sub-populations is one of survey research’s long-standing methodological challenges. The recruitment of hard-to-reach populations through social networking sites (SNS)\, and part icularly through Facebook’s and Instagram’s targeted advertising capab ilities\, is a promising approach that allows scholars to tackle this issu e. During the last years\, SNS recruitment received growing attention and has\, for example\, been successfully used to survey migrants\, LGBTQ popu lations\, supporters of conspiracy myths\, and employees in specific econo mic sectors. Furthermore\, this approach allows realizing large-scale surv eys on topics of high societal importance\, such as the current COVID-19 p andemic\, within a concise timeframe. \; \;

< p style='margin:0cm\;background:white\;padding:1rem\;font-variant-ligature s: normal\;font-variant-caps: normal\;orphans: 2\;widows: 2\;-webkit-text- stroke-width: 0px\;text-decoration-thickness: initial\;text-decoration-sty le: initial\;text-decoration-color: initial\;word-spacing:0px'>Starting with a brief overview and d iscussion of this method’s potentials and limitations\, the presentation will focus on the practicalities of targeting specific populations throug h Facebook and Instagram. More specifically\, we will detail on issues imp ortant to consider when planning a sampling strategy using Facebook/Instag ram\, the design of advertisements and advertisement campaigns\, and brief ly introduce the web interface used to set-up and control advertisement ca mpaigns on these SNS.

Results and experiences from GESIS research projects targeting Pol ish migrants (https://doi.org/10.117 7/0894439316666262)\, German emigrants (htt ps://doi.org/10.34879/gesisblog.2020.25)\, and health care industry workers (in p rogress) will be used to provide practical examples throughout the present ation.

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Vortragende

Dr. Steffen Pötzschke \;is a postdoctoral researcher in the GESIS Pa nel team at GESIS – Leibniz-Institute for the Social Sciences in Mannhei m. He joined GESIS in 2011 and received his doctoral degree (Dr. phil.) fr om the University of Osnabrück in 2018. His research interests include on line survey methodology\, survey design\, SNS sampling\, and methods of mi gration research.

Christoph Beuthner \;studied Sociology at the Technical University o f Dresden and graduated in 2015. Since 2017 he is a doctoral researcher in the Team Survey Operations at GESIS - Leibniz-Institute for the Social Sc iences in Mannheim. His dissertatio n focuses on optimizin g online surveys.

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