Enhancing the Validity of Intercultural Comparative Surveys
Leitung: Prof. Dr. Michael Braun; Dr. Wolfgang Bandilla; Dr. Lars Kaczmirek
Wissenschaftlicher Arbeitsbereich: Survey Design and Methodology (SDM)
The proliferation of large replicative international survey programs requires tools to monitor differences in item interpretation across countries and its change over time. Cognitive interviewing techniques, which have the potential to get at cognitive processes themselves and reveal differences in the interpretation of items, are rarely used and, if they are, mostly to detect translation errors. In addition, the application of cognitive techniques is mostly restricted to the laboratory, employing interviewers and, as a consequence, very small samples of respondents which do not allow to quantify the results.
The proposed project will investigate the feasibility of using large supplemental Internet surveys as a relative inexpensive means to evaluate and improve the cross-national validity of measurement instruments. The focus will be on interpretation differences which are difficult to identify.
The study will be conducted in Canada, Denmark, (western and eastern) Germany, Hungary, Spain and the United States. A net sample of 1,000 respondents per country/region is targeted. The aim of the study is to develop procedures to adapt probing techniques for use in Internet surveys. This technology could then be routinely employed in large-scale comparative survey projects to improve the quality of the data. The proposed technique overcomes the problems of current cognitive pretesting procedures while adding several advantages such as being internationally comparable due to its highly standardized procedures.
Projektlaufzeit01.03.2010 - 28.02.2012