The Future of Survey Research: Meltdown or Opportunity?

29. November 2018, 10:30 Uhr

GESIS, Mannheim B2,8 rechts

Prof. Jon Krosnick

Abstract

GESIS survey research is built on the foundational notion that random sampling from populations if vital in order to yield accurate population inferences.  But is that true?  The world of survey research has gone running toward alternatives: quota sampling, river sampling, twitter scraping, and more.  This movement has been fueled by the belief that random sampling no longer works, so alternative approaches are needed.  During this presentation, Dr. Krosnick will review a body of relevant evidence to consider possible futures for survey research world-wide.

About the Speaker

Jon A. Krosnick is Professor of Communication, Political Science, and Psychology at Stanford University and an expert on questionnaire design and survey research methods, attitude change and functioning, voting and elections, and the psychology of public opinion on political issues. He has taught courses on survey methods around the world for 30 years and has served as a methodology consultant to government agencies, commercial firms, and academic scholars. Winner of the lifetime achievement award from the American Association for Public Opinion Research, he has served as co-principal investigator of the American National Election Studies and regularly provides expert testimony in litigation involving survey research and political behavior. At Stanford, he directs the Political Psychology Research Group, is co-director of the Group on Best Practices in Science and directs the Summer Institute in Political Psychology.