Inhalt: This article examines the use of probing techniques in web surveys to identify validity problems of items. Conventional cognitive interviewing is usually based on small sample sizes and thus precludes quantifying the findings in a meaningful way or testing small or special subpopulations characterized by their response behavior. This article investigates probing in web surveys as a supplementary way to look at item validity. Data come from a web survey in which respondents were asked to give reasons for selecting a response category for a closed question. The web study was conducted in Germany, with respondents drawn from online panels (n = 1,023). The usefulness of the proposed approach is shown by revealing validity problems with a gender ideology item.
Schlagwörter:Befragung; survey; Online-Befragung; online survey; Gender; gender; Ideologie; ideology; Validität; validity; Panel; panel; Antwortverhalten; response behavior; Fehler; error; Deutungsmuster; pattern of interpretation; Interpretation; interpretation; Analyse; analysis; Indikator; indicator; Egalitarismus; egalitarianism; Rollenverteilung; role distribution; Rollenverständnis; role conception; ISSP; ISSP; Federal Republic of Germany; probing; web survey; gender ideology; ZA3880: International Social Survey Programme: Family and Changing Gender Roles III - ISSP 2002
SSOAR Kategorie:Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Dokumenttyp:Zeitschriftenaufsatz