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"Although social marketing has been demonstrated to be an effective tool of behavior change in a variety of contexts, its poverty reduction potential in tourism development has captured limited research attention. This paper explores the potential contribution of social marketing to tourism-related poverty alleviation in Sapa, Vietnam. It does so by creating an understanding of how local residents perceive poverty, then exploring whether social marketing could be a potential solution in the case of Sapa. Through participant observations and semi-structured interviews, this study reveals that local people perceive poverty as a lack of rice and/or income and ascribe it to both internal and external factors. Local women often follow tourists to sell handicrafts, causing discomfort for tourists and driving them away from certain destinations. Insufficient capital and farming land are also identified as a critical barrier to poverty reduction. This study argues that by understanding the poor people's perspectives on poverty, we can identify meaningful approaches to poverty alleviation. Thereby, social marketing can be one of the tools to bring the marginalized voice of poor people to the attention of decision-makers." (author's abstract)
"Dieser Artikel behandelt die Frage, inwiefern Aktivismus von Frauen im öffentlichen Raum in den Philippinen noch immer geschlechtsspezifisch definiert ist und ob Frauen dadurch benachteiligt werden. Der Artikel ist in drei Abschnitte gegliedert: (1) Beobachtungen zu Frauen und öffentlichem Raum, (2) Überblick über die Rolle der Frauen in der formellen Politik und (3) eine Annäherung an geschlechtsspezifische Fragestellungen in Zivilgesellschaft und sozialen Bewegungen in den Philippinen." (Autorenreferat)"This paper gives an overview on to what extent public activism in the Philippines is still gendered and how far it, therefore, disadvantages women. The paper consists of three major topics: (1) observations on women and the public space, (2) an outline of women and formal politics, and (3) a glimpse into gender within civil society and social movements in the Philippines." (author's abstract)"Aceh befindet sich seit der Dezentralisierungspolitik Indonesiens Ende der 1990er Jahre, der Tsunamikatastrophe 2004 und der Unterzeichnung des Memorandum of Understanding (MoU) 2005 in einer politischen, kulturellen und gesellschaftlichen Transformation. Die Situation der Frauen in Aceh ist geprägt durch Repressionen aufgrund der Einführung der Scharia, durch Einflussnahme von internationalen Hilfsorganisationen nach dem Tsunami und durch die Neuordnung der Region Acehsseit den Autonomieverhandlungen. Der Transformationsprozess bringt große Herausforderungen für die Frauen in Aceh mit sich und beinhaltet zugleich die Chance zur Mitgestaltung. So entwerfen Frauenaktivistinnen innerhalb des Spannungsfeldes islamische Religiosität, traditionell-kulturelle Strukturen und westliche Wertevorstellungen, Positionen und Strategien, um ihren Wunsch nach Geschlechtergerechtigkeit durchzusetzen. Der Artikel beleuchtet die Frage, welche Rolle Frauenaktivistinnen innerhalb des Transformationsprozesses einnehmen und welche Chancen, Möglichkeiten und Hindernisse es gibt, um Einfluss auf politische und gesellschaftliche Prozesse zu nehmen." (Autorenreferat)"Aceh, Indonesia's westernmost province is in a process of political, social and cultural transformation, which is caused by three main factors. First, the process of decentralization, launched by the government of Indonesia starting from the end of the 1990s and as a consequence of the implementation of sharia bylaws since 2001, second, the tsunami calamity 2004 and third, the peace process starting with the signing of the Memorandum of Understanding (MoU) 2005 between representatives of the Government of Indonesia and the Acehnese freedom movement GAM (Gerakan Aceh Merdeka). Today's situation of women in Aceh is influenced by repressions due to a conservative interpretation of Islam, by the impact of international aid organizations, which entered Aceh after the tsunami and by the political, social and cultural reconstruction of Aceh since the beginning of the peace process. The transformation process causes huge challenges for women and at the same time provides a wide range of opportunities for participation and modeling the new province Aceh. In this vibrant atmosphere, where tensions between Islamic religiosity, traditional-cultural structures and Western values are immense, women activists design positions and strategies to aim their desire of gender justice, equity and women's rights. The present impact of the multiple efforts of women activists to take influence in the political and socio-cultural area can be described as opening a window of opportunities. They could benefit from emancipative objectives of international organizations and from the national and international monetary funds. Women activists could develop capacity and raise their bargaining power through the networks with international organizations. Hurdles in the long-term success of implementing the aims of woman activists are the short time-frames of the aid-programs and the top-down approach of most programs. The power of the political elite in Aceh and of religious leaders is strong and the agendas of woman activists are constrained by socio-political and religious acceptance." (author's abstract)