We are looking for answers to the social questions of our time
Research at GESIS is strongly anchored in the GESIS data collection programs. The data collections and our associated research are oriented towards the thematic interests of the specialist communities, which are brought in by the coordination groups (CGs) and submissions from users.
On the one hand, the substantive focus is on attitude and behavioral research and thus lies at the micro level of individuals. On the other hand, we investigate social structures that are consolidated at the macro level and, in turn, influence attitudes, behaviour and socialization processes. GESIS also investigates new arenas of social interest mediation such as online platforms and their inherent socio-technical biases. In addition to surveys, research at GESIS is also based on data types such as geodata or DVDs, which are linked to survey data where possible
Focus of the research area Contemporary Societal Issues