Development of sample designs

Advice on the development of sample designs for face-to-face, written, and telephone-assisted surveys: Our many years of experience help us to develop an appropriate sample plan for every conceivable research problem. We are particularly competent in the field of sampling for international comparative surveys. As we share responsibility for the samples drawn for the European Social Survey, a random sampling system which is unique in Europe.

Frequently surveys use sample plans with unequal probabilities of selection. For instance, in telephone surveys one target person is usually selected within the household contacted. Here, the probability of inclusion varies depending on the number of household members who meet the criteria of the population. These diverging probabilities need to be taken into consideration in the later process of data analysis by means of weighting. Aside from design weighting, in many cases an adjustment weighting is carried out which is intended to adjust sample biases caused by nonresponse to known distributions of the population, for instance with regard to age and sex. GESIS provides support with the calculation of weighting factors for both design and adjustment weightings.

Alongside our support in issues relating to sampling we offer our users a telephone sampling service from a selection frame specially developed by us. (only in German)

Articles in the GESIS Survey Guidelines:

Sampling in Theory