In recent years, the increasing use of mobile devices such as smartphones and tablets has led to a steady increase in the number of respondents completing online questionnaires via these platforms. This development raises important questions regarding the construction and design of survey instruments that work optimally on both mobile devices and PCs.
Survey researchers and practitioners are faced with the challenge of designing the layouts and usability of questionnaires to meet the requirements and limitations of mobile devices. Therefore, it is crucial to consider mobile-first design principles and ensure that questionnaires are optimized for use on mobile devices.
An important step in this process is the (cognitive) testing of online questionnaires on mobile devices to ensure that the questions can be displayed and answered consistently and comparably on different devices. For this purpose, we use a special camera that is attached to the respondent's smartphone or tablet. This allows us to observe and record the screen of the mobile device and the respondent's interaction with the online questionnaire live.
If you are interested in conducting a cognitive pretest for your online questionnaire or have any questions on this topic, please do not hesitate to contact us. We will be happy to help you optimize your online surveys for mobile devices and improve the quality of your data.
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