The many faces of GESIS
Vita
Paul Balluff is currently involved in the "ResTeCo" project at GESIS.
Previously, he was associated as a pre-doc with the H2020 project OPTED at the University of Vienna. Before joining OPTED, he served as a student research assistant at the Vienna Centre for Electoral Research (VieCER), contributing to the quantitative analysis of media coverage during the national elections in Austria in 2017 and 2019.
Publications
Journal article
Righetti, Nicola, and Paul Balluff. 2025. "CooRTweet: A Generalized R Software for Coordinated Network Detection." Computational Communication Research 7 (1): . doi: https://doi.org/10.5117/CCR2025.1.7.RIGH.
Linde, Maximilian, Chung-hong Chan, and Paul Balluff. 2025. "Rethinking Scaling Up Content Analysis: A Reappraisal of Justifications and Practices for Large-Scale Content Analysis." Journalism & Mass Communication Quarterly online first: . doi: https://doi.org/10.1177/10776990251378122.
Ivanusch, Christoph, and Paul Balluff. 2025. "What Makes it into the Media? Party Messages, Communication Channels, and Media Outlets." The International Journal of Press/Politics online first: . doi: https://doi.org/10.1177/19401612251342707.
Balluff, Paul, Hajo G. Boomgaarden, and Annie Waldherr. 2024. "Automatically Finding Actors in Texts: A Performance Review of Multilingual Named Entity Recognition Tools." Communication Methods and Measures 18 (4): 371–389. doi: https://doi.org/10.1080/19312458.2024.2324789.
Balluff, Paul, Jakob-Moritz Eberl, Sarina Joy Oberhänsli, Jana Bernhard-Harrer, Hajo G. Boomgaarden, Andreas Fahr, and Martin Huber. 2024. "The Austrian Political Advertisement Scandal: Patterns of “Journalism for Sale”." The International Journal of Press/Politics 31 (1): 91-117. doi: https://doi.org/10.1177/19401612241285672.
Stecker, Marvin, Paul Balluff, Fabienne Lind, Celina Dinhopl, Annie Waldherr, and Hajo G. Boomgaarden. 2024. "Tools of the Trade – When Are Software Tools Mentioned in Computational Text Analysis Research?" Computational Communication Research 6 (1): . doi: https://doi.org/10.5117/CCR2024.1.6.STEC.
Tolochko, Petro, Paul Balluff, Jana Bernhard, Sebastian Galyga, Noëlle Lebernegg, and Hajo G. Boomgaarden. 2024. "What’s in a name? The effect of named entities on topic modelling interpretability." Communication Methods and Measures 18 (4): 349-370. doi: https://doi.org/10.1080/19312458.2024.2302120.
Presentation at a conference
Balluff, Paul, Christina Viehmann, Maximilian Linde, Yannik Peters, Jun Sun, and Chung-hong Chan. 2026. "Beyond beyond standardization: Studying robustness of empirical claims from topic modeling through multiverse analysis." 76th Annual International Communication Association Conference, Kapstadt.
Linde, Maximilian, Paul Balluff, and Chung-hong Chan. 2025. "Disrupting "Automated Content Analysis": A Critical Review of Supervised Machine Learning in Content Analysis." International Communication Association Conference (ICA), Denver, CO, USA, 2025-06-13.